A collaboration with Adidas and the German Football Association has revealed a new jersey design for the upcoming European Championship.
The pink team shirt aims to represent diversity and prompt the question: what defines typical German? DFB and Adidas aspire to foster a new national identity, moving beyond mere sportswear. Accompanying the pink shirt is a commercial advocating multiculturalism and exploring the concept of German identity.
The sportswear, adorned with pink and violet colours, is intended to mirror the ”diversity of the country,” as stated in the announcement. This colour palette is deliberately chosen as ”a novelty in the history of the national team.”